Website Use and Privacy Policy

Privacy Statement

This Privacy Notice is designed to help you understand how and why Visit North Yorkshire processes your personal data. This notice should be read in conjunction with the Council’s Corporate Privacy Notice.

Who are we?

Visit North Yorkshire is the brand name of the North Yorkshire Council’s tourism service.

North Yorkshire Council is a ‘Data Controller’ as defined by Article 4(7) of the UK General Data Protection Regulation (UK GDPR). The communications team work with all council services to deliver, and advise on, communications including media relations, internal communications, campaigns, marketing, corporate identity, public information and engagement. The head of communications leads the service.

The Council has appointed Veritau Ltd to be its Data Protection Officer. Their contact details are:

Information Governance Office
West Offices
Station Rise
North Yorkshire
YO1 6GA // 01904 552848

What personal information do we collect and why do you require it?


Consumer information

Visit North Yorkshire collects basic personal information such as name, address, contact details as well specific information relating your enquiry.

You give us your personal information

  • when you sign up to our digital newsletters
  • when you book accommodation or other services on our website
  • when you use our online booking services
  • when you contact our Visitor Services team
  • when you request printed material be posted to you
  • when you enter a competition on our website

Your information will be used to

  • Fulfil requests for marketing information made by you
  • Fulfil bookings and reservations made by you
  • Complete other requests for information or competition entries made by you

The team does not routinely collect special category personal data. However, it is recognised that sometimes the team may be required to process data considered to be ‘Special Category’. These include, but are not necessarily limited to, details about: criminal conviction history, religious or philosophical beliefs, political opinions or affiliations, trade Union membership, mental or physical health, sexual life or sexual orientation, race or ethnic origin.

The team also collects information of businesses and staff members within the local visitor economy, as well as contacts within the travel trade and press.

This information is used to provide updates and news relating to the visitor economy, Visit North Yorkshire services, opportunities and events.

Who do we share this information with?

The Team does not routinely share personal data with any other organisation.

Individual competitions or promotions may be delivered in partnership with other organisations who will have access to the data gathered.  In such instances participants will be notified clearly before they provide information.

How long do we keep your information for?

Data Held Retention Period
Data relating to a competition or promotion Data will be destroyed within six months of the competition or promotion closing, or after the prize or offer has been fulfilled whichever is later.
Name and Email Address (for Newsletter Distribution list) Until you withdraw your consent


What is our lawful basis for processing your information?

Data processed to maintain a distribution list or fulfil marketing activity or promotions is done so based on your consent.

Personal Data, used to fulfil a reservation or booking is processed as necessary to fulfil a contract.


For More information about how the Council uses your data, including your privacy rights and the complaints process, please see our Corporate Privacy Notice.

Terms of Use


What are Analytics?

 Analytics collect standard internet log information and details of visitor behaviour patterns.  This is done to find out such things as the number of visitors to the various parts of the site, these are collected through the use of third party widgets (Google Analytics, Twitter, Facebook, Youtube). These will be referred to as cookies throughout this privacy notice


Any information on this website, including but not limited to graphics, design, text, and images are subject to Copyright which belongs to the school or a third party that has given permission for the school to use this information.  The school grants permissions to electronically copy, print to hard copy, or transfer such material so long as it is for school business only.

Changes and Modification

No changes, modifications or alterations may be made to materials from this site without written consent from  Visit North Yorkshire. If information from this site is used for educational purposes then an acknowledgement of [customer name] as the owner must accompany the material. Materials from this site cannot be re published or distributed in any format without written permission from  Visit North Yorkshire.


Visit North Yorkshire makes every effort to ensure the content on this website is correct and factual.  Visit North Yorkshire accepts no liability for any inconvenience or loss caused by reliance on any information contained on this website.

Visit North Yorkshire makes every effort to ensure links to external websites are secure.  Visit North Yorkshire accepts no liability for the privacy practices of those external websites.

External Web Links

This website contains links to other web sites. Visit North Yorkshire is not responsible for the privacy practices of those other web sites nor is it responsible for the content of those sites.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Cookies : Information Collection and Use

Revoke cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.  For more information about how to this, and more information about Cookies in general, please see

Visit North Yorkshire, as the data collector, may collect some information from visitors to this site. This information is used only to respond to enquiries and to monitor site usage. We will not pass on these details to third parties or use them for any other purposes unless instructed by you to do so.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

If any changes are made to our privacy policy, these changes will be posted on our homepage.
Visit North Yorkshire complies with the requirements of GDPR


What do we use cookies for?

We use cookies so that:

  • We can distinguish you from other users of our website and provide a good experience
  • We can remember the information you’ve provided us with while on our website, so you don’t have to keep re-entering the information whenever you visit a new page
  • We can look at how you use our website so that we can improve it for other users.

We do not use cookies to:

  • Monitor your usage of other websites (privacy intrusive cookies)
  • collect any personal information about you (without your express permission);
  • collect any sensitive information;
  • pass data to any advertising networks;
  • pass personal data to third parties.


What cookie types do we use?

Cookie types and expiry:

  • Session cookies – these are temporary and are erased when you close your browser at the end of your visit, or if you delete them earlier. The next time you visit our website we will not recognise you and will treat you as a completely new visitor.
  • Persistent cookies – these remain on your hard drive until you erase them or they expire, this is after 12 months.

We may use one or more of the following kinds of cookies:

Strictly Necessary Cookies.  These cookies are required for the operation of our website.  This can include cookies that will enable you to log into a secure area of our website, e.g staff, parent or pupil area.  Without these the website will not work as designed. These cookies do not require consent.

Functionality cookies.  These cookies require consent. They are used to recognise you when you return to our website.  The content is then personalised to you and can greet you by name (once in the secure area) or remember preferences that you may set.

Analytical/performance cookies.  These cookies require consent. They allow us to count and recognise the number of visitors to our site.  It also allows us to see when and how visitors navigate our website.  Using these cookies helps us improve our website and make popular searched items easier to find.  We also use the following widget(s) for this purpose:

How do we obtain consent for the use of cookies?

When you first visit our sites using a new browser, or if you visit in private browsing mode, we will provide you with a cookies permission banner seeking your consent to use of cookies as required by law.

How do I erase or opt out of the use of cookies?

You can change your cookie preferences at any time through our cookie banner, but please be aware that opting out of cookies may affect your user experience on our website.

Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit or

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit

You can also use specialist software that protects against malicious cookies. These applications can be customised to let you change the content of the cookies you want to receive or will allow to be stored on your device.



Please click here to view our Accessibility Statement