Marketing Opportunities

Marketing North Yorkshire as a must-visit destination has begun. We have already created a new brand in Visit North Yorkshire, achieved accreditation as a Visit England recognised Local Visitor Economy Partnership (LVEP) with Make it York and City of York Council, attended events such as the Great Yorkshire Show and World Travel Market, created a brand new visitor guide, started to build a comprehensive library of vibrant destination imagery and video from across the county, created an interim destination website and started to deliver destination marketing campaigns.

You’ll find further details of our activity and information on how you can get involved below.

Campaigns

“​Find your escape”

Themed around the incredible range and variety of gardens and open spaces to be found across North Yorkshire, mixing traditional gardens with heritage, design, art and natural wonder.

This campaign aims to increase the number of overnight stays by encouraging visitors to plan their break in the area with a focus on experiencing North Yorkshire’s beautiful gardens and outdoor spaces.

The Find Your Escape campaign will run through to October 2024 combining print, video and social media.

Find your escape on the North Yorkshire coast.

“Time to Get Away”

Targeted at the younger, pre-family market, this campaign will highlight North Yorkshire’s position as a first-choice destination for unique experiences and adventure, mixing outdoor activities, feel-good experiences and Instagramable locations. With the objective of promoting visits in the quieter seasons, the campaign will run from summer 2024 to early 2025.  To find out more about our upcoming ‘time to get away’ campaign contact us.

“Family Fun”

Our year-round family-themed social media activity peaking during key school holidays targeting families planning days out, short getaways and visiting friends and family.

Half term fun around North Yorkshire

Seasonal Activities

Christmas

Inspiring domestic visits to enjoy the festive period across North Yorkshire’s many attractions, markets and town centres.

 

Great Yorkshire Show

Join us on the Visit North Yorkshire stand at the Great Yorkshire Show from 9-12 July 2024.

The Great Yorkshire Show is an iconic event and one of the biggest agricultural events in the English calendar attracting over 140,000 visitors over all four days of the show.

For 2024 we are offering partners the opportunity to join us on the stand with a partner pod day package or to place your own literature in front of this engaged audience.

Promote your business whilst positioning North Yorkshire as an attractive and unique visitor destination for day visits and short breaks.

If you are interested in joining us at the Great Yorkshire Show, please complete this online form.

 

Christmas Fayre Train

Website development

Visit North Yorkshire will build a digital platform and website to deliver a website and eTourism system that will capture everything this county has to offer visitors.

The new website will be in place for the 2025 season and allow visitors to browse, book and be inspired for their visit – placing tourism businesses at the heart of our offer.   While we develop the new website we will continue to fully support our existing destination websites:

The interim North Yorkshire site you are currently viewing will act as a gateway and hub for visitor information and campaign activity during this period.  When our replacement North Yorkshire site goes live all web listings from our existing sites will migrate seamlessly to the new site and all memberships will continue uninterrupted.

So wherever in North Yorkshire you are, get in touch to find out how you can get involved with Visit North Yorkshire today.

Visitor Guide

 

In January 2024 Visit North Yorkshire produced the first visitor guide to cover the entire county, supported by tourism businesses and distributed nationwide.

The next Visitor Guide will be produced in January 2025 with advertising opportunities available soon.

To find out more about the upcoming guide and how to be involved – contact us.

 

Event Venue Guide

 

The Visit North Yorkshire events team attend key trade shows such as The Meeting Show and the Corporate Hospitality Show in Leeds to showcase the area as a great place to hold a conference, exhibition or event. As part of this activity, a new North Yorkshire Venue Guide has been produced, listing the breadth of venues available across the county.

The conference market plays a big part in bringing visitors to the county and business visitors often return after the event for a leisure break with family or friends.